case study

case studys

E-Commerce Refactor for Medical Retailer

Led a full-stack refactor of a bloated WooCommerce platform — improving site speed by 30%, boosting sales, and untangling years of tech debt.

Designed and implemented a scalable GA4 analytics system across multiple platforms — aligning teams and unlocking new revenue opportunities.

Built a custom self-service portal that reduced support volume by 90% and boosted sales for a growing hosting provider stuck on manual workflows.

Replaced fragile manual lead handoffs with a self-sustaining CMS-to-LMS automation — improving sponsor satisfaction and operational speed.

Rebuilt an outdated CMS for a design studio — delivering an editor-first platform that boosted traffic and slashed publishing friction by 80%.

Untangled a fragile subscription platform across three codebases — delivering a phased recovery roadmap and scalable API-first system design.

Stabilized a legacy-heavy platform and executed a zero-downtime migration to WPEngine — cutting infrastructure costs and improving performance.

Modernized CMS and communications for a distributed sales team — cutting content management time in half and improving real-time responsiveness.

Delivered a full eCommerce rollout for a security retailer — automating inventory, streamlining fulfillment, and growing online sales by 25%.

Architected an automated recovery system that reclaimed 10% of failed subscription payments — cutting churn and boosting revenue without extra ops.

Launched a modern digital platform for a coaching practice — integrating lead capture, scheduling, and analytics to drive 50% more leads.